Increase Website Traffic: If you make use of social media sites properly for promoting your business, they can lead to more website traffic and in turn more leads for your small business.
Increase In Search Rankings: Your popularity and relevance on social media sites, also affects your search engine result page rankings as it is deduced by search engine algorithms that people are searching for you when they search for particular services you offer.
Increased Customer Satisfaction: Interacting with potential or existing customers on social media, helps build trust in your business. The customers become loyal to your business and spend more on your services.
Cost Effective: Social Media Marketing is very cost effective, because the social media sites are free to register and use for whatever purpose you want. Been that its cost effective makes the return on investment (ROI) greater in value.
Competitor Analysis: With the use of Social Media, you can analyze other businesses in your niche to gain insights on what they do to get customers and also retain them over time.
User Generated Contents: Nothing convinces a new customer like reading the reviews and feedback’s of other customers that have patronized your services and enjoyed the quality you offer. User generated contents are written mostly on social media sites and can be exploited for leads generation.