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Why Search Engine Optimization Is Important

Searching for a piece of information on the internet is as simple as pulling up a search engine page, typing in the keywords of your search request and getting a list of websites relevant to your search for you to view. These websites that show up on top of the search engine result pages are those that have been highly optimized for visibility. The act of maximizing traffic to a website through search engines is referred to as Search Engine Optimization (SEO).

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of websites or webpages to search engines and their users.

Search Engine Optimization Techniques

  1. Optimize for Voice Search: Search Engine technologies are improving daily and with that comes the ability for the users to search with the use of their voice. So when optimizing your website for search, you have to optimize for phrases and sentences.
  2. Link Building: Search engines also rank based on the links you have internally and externally. The links you have internally specify you have more useful content on a particular topic, while the links from outside show people find your content intriguing and are willing to share it as their own and link back to your site as the content owner.
  3.  Technical Optimization: SEO is not all about writing content, it also has a technical part to it which will make the contents readable and rank-able by search engines. The technical SEO is as important as the content you write and post on your websites.
  4. Good Content: Search engines reward good content with ranking using a ranking formula, the more the time spent on a page by users and the no of unique keywords found on the page are some of the important ranking metrics.
  5. Keyword Research: This the process of searching for what your user’s query when they are looking for services and products related to those you offer. When you have this search query you have to intelligently apply them to your contents. A free tool you can use to get these search queries is the keyword tool.
  6. Optimize for Local Search: When you optimize your business website for customers searching near your business location, you rank highly on their search results and can easily convert them into paying customers.


As a digital marketing agency, we use search engine optimization by studying what keywords are used in searches, the search engines that are mostly used and the computer algorithms that determine the behavior of search engines to deliver to you a high ranking on the search engine results page.

The aim of every website is to get as many visits as possible and this is also our aim as a search engine optimization/digital marketing agency and specialist because getting seen by potential customers means an increase in sales. This is what we desire to provide for you.

At SEO Spazwik, we provide search engine optimization services that ensure that your website and the services you offer are seen by the required audience and we also offer search engine optimization consultation services that are guaranteed to increase the traffic to your website.

Contact us at or click here to discuss a search engine optimization plan with you today.

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